$711k in tracked revenue from $82.6k of Meta spend.
Statements2000 is the studio of Jon Allen, an artist selling handmade metal wall art, clocks and sculptures to collectors worldwide. High-ticket, highly visual, and a hard sell on a cold feed. The brief was a 6–8x return on $3,000–$4,000 a month.
Three years of it, not a good quarter.
Above the top of the 6–8x target the client set, sustained across the full engagement.
From $82,560 of ad spend, on a 7-day click / 1-day view attribution window.
At $38.82 cost per purchase, against an average order value in the hundreds.
10,139 adds to cart and 3,542 checkouts initiated across the period.
An ambitious target on a modest budget.
A 6–8x ROAS goal on $3–4k a month
High return targets and small budgets pull against each other. There isn't room to buy your way out of a bad test, so almost everything has to be earned through creative and targeting rather than spend.
High-ticket products on a cold feed
Individual pieces run into the hundreds of dollars. Nobody buys a $800 metal sculpture on first impression, which makes the middle and bottom of the funnel matter far more than the top.
Photographs that don't do the product justice
The appeal of this work is how light moves across the metal — which a flat product shot loses entirely. The creative had to solve that before the targeting mattered at all.
Creative first, then everything else.
Built creative that showed the product moving
Lifestyle photography, close-ups of individual sculptures, and video — because video is the only format that captures the way light travels across the metal. That single decision did more for performance than any targeting change.
Dynamic product ads for retargeting
Visitors who left without buying were shown the exact pieces they had viewed, alongside related work, with a 10% offer attached. On a high-ticket product with a long consideration window, this became the highest-return part of the account.
Continuous A/B testing across every variable
Ad formats, targeting options and bidding strategies were tested against each other continuously, ad set by ad set, rather than being set once and left alone.
Concentrated budget on what proved itself
Of 146 ad sets built over the engagement, a small handful carried the account. Retargeting and conversion-optimised prospecting were funded; everything that didn't clear the bar was switched off rather than propped up.
Retargeting creative
Straight from Ads Manager.
A note on the period
This engagement ran from February 2020 to March 2023 — before the current RoundTrip brand existed, and under a previous agency banner. The work and the account are the same; the name on the door has changed. It sits here as track record rather than current-quarter proof.